By Staff, campaignlive.co.uk, Monday, 14 July 2008 02:25PM
The 60-second ‘Roboboy' ad, which breaks today, stars a sad robot, who gradually transforms into a boy, after playing outside and splashing around in a muddy pool during a rainstorm.
It ends with the strapline "Every child has the right to be a child. Dirt is Good."
This article was first published on campaignlive.co.uk