Brilliant. Finally a softener ad that doesn't involve garments exploding or puppies everywhere. - Alex Goldberg
Really, really good. Ban it immediately. - Ronnie Blogsville
Sheer excellence. I just hope they can afford enough media to make an impact. - Richard Hayter
Very clever. A different spin on the old softener ads. - Jacquie Bowser
Nice. You can tell it's not a P&G ad ... It wouldn't have let something out to advertise the category, rather than the brand. - Ian Moore
Changing brand overnight. - Andrew Harrison
Yeah. Ban it. I saw his bum. - Gellan Watt
Making a washing detergent commercial which appeals to me - it really is quite a feat! - Audio Android
Haha, love it! It's a bit too long ... I'm sure a shorter version will soon appear. - Jane Moore
Well, I suppose it cuts out the trauma of trying to decide what to wear in the morning. - Adam Powell
Isn't this a bit similar to Ogilvy's recent Tilda spot with the ashamed mother? - Gabriel Miller
- Campaign i-Qs - Post your views at www.brandrepublic.com/campaign.
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