Public View - Orange 'I am' by Fallon

by Staff, Campaign, 22 July 2008, 09:45am

Vox Pops International, in association with Campaign, asked members of the public what they thought of the latest Orange TV spot by Fallon.

Tony Davidson and Kim Papworth

Top 10 Mother Orange Gold Spots

View Orange 'I am' by Fallon

The ad tells the story of the various acquaintances and loves who help make up the personality of an individual. It had a mixed reaction from the industry, and received Campaign's Turkey of the Week award shortly after it was released. But what did members of the public think? Watch the video to find out.

Video produced by Vox Pops International on behalf
of Campaign.

View previous Public View videos:

Public View - McDonald's 'planting' by Leo Burnett
Heinz 'deli mum' by Abbott Mead Vickers BBDO

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All Comments

rob wingrove - 25 November 2008

I love campaign, it makes me feel a real emotional connection to a brand that I have always found to be a bit flimsy in establshing who they are in a very crowded space.

Will it make me sign up to use Orange? Nope, I have no idea how much it will cost to sign up with them and for me cost is everything when selecting a mobile phone contract. I hope that doesnt make me shallow?