By Staff, Campaign, Tuesday, 29 July 2008 09:45AM
The new insert is targeted at garages and mechanics in the UK, encouraging them to use only Mercedes parts to repair customers' vehicles.
The insert arrives in foil, and can be straightened out, to reveal the strapline: "If your customer's Mercedes-Benz gets scrunched genuine parts can straighten it out perfectly?".
Client: Mercedes-Benz marketing executive Richard Wharton
Brief: Promote the benefits of Mercedes genuine parts to the trade
Creative agency: Maher Bird Associates
Writer: Sarah Pilkington
Art Director: David Read
Planner: Matt Wright
Media Agency: n/a
This article was first published on Campaign
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.