The ad, by DDB London, featured a young teacher bantering with a pupil, while the voice-over said: "You could earn 34 grand a year. The banter's not bad either."
The Advertising Standards Agency ruled that the ad could mislead viewers into believing that the starting salary for a teacher was £34,000.
It said that only around a third of teachers could be earning that amount by their late 20s.
TDA acknowledged that the teacher featured in the ad had a youthful appearance. It maintained, however, that it had not intended to imply that he was earning £34,000.
ASA: 'Teaching ad misled over pay rates'
by Staff, Campaign, 30 July 2008, 08:35am
LONDON - The advertising watchdog today banned an ad for the Training and Development Agency for Schools, aimed at attracting new teachers to the profession.
Teaching ad...misled over pay scales
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