Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Lilt idents by Mother introduce chilled-out parrot
By Staff, Campaign, Monday, 04 August 2008 06:00AM
LONDON - Lilt is championing its tropical flavour through a new character - a parrot DJ with a West Indian accent.
Lilt...new idents by Mother for ITV2
The series of TV idents, created by Mother, will promote Lilt's sponsorship of ITV2 Daytime.
The campaign features the parrot exhibiting his mc skills as he spins records on decks, plays keyboards and flicks (as best he can with a pair of clawed feet) through his record collection.
In one spot the parrot is portrayed as a Prima Donna, complaining about the shininess of its beak.
The set of ads will run during ITV2's daytime programming, with each ad carrying its iconic "totally tropical taste" strap line.
This article was first published on Campaign
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Ad Ops Trafficker (Online/ Digital) Digital Gurus £20000 - £30000 per annum, City of London
- Lead UI Designer: (User Interface, Interaction, Conceptual) Creative Recruitment £45000 - £65000 per annum + Negotiable, London
- Ad technology Platform Account Director Ultimate Asset £60000 - £70000 per annum + +comm+stock, London
Highest rated
Most viewed
Most commented
-
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.
