Public View - Snickers 'get some nuts' by AMV BBDO

by Staff, Campaign, 04 August 2008, 06:00am

LONDON - Members of the public react to the news that Mars has withdrawn its latest Snickers ad, by AMV BBDO.

Tony Davidson and Kim Papworth

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View Snickers 'get some nuts' by BBDO

Last week, Mars withdrew its latest ad for Snickers, starring Mr T.

The company had received complaints that the ad was homophobic, because the A-Team legend was bullying a speedwalker, for not "running like a man".

The decision has caused puzzlement among industry professionals (Mars withdraws 'homophobic' Snickers ad after complaints)

But what do members of the public think about the ad and the decision to shelve it? Watch the video above to find out.

Video produced by Vox Pops International on behalf of Campaign.

View previous Public View videos:

Comfort 'nudists' by Ogilvy
McDonald's 'planting' by Leo Burnett
Heinz 'deli mum' by Abbott Mead Vickers BBDO
Orange 'i am' by Fallon

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All Comments

A Y - 04 August 2008

I get the ad.

The withdrawal... well, what can you say, some people are just uptight no matter what you do.

Still, I have to say honestly that I much prefer the football/soccer "fake injury" ad better. That still makes me laugh every time I see it.

The agency should quickly make a better one to replace this... or just run the tank.

Now quit this jibber jabber... lol.

badger peterson - 06 August 2008

Excellent responsible advertising. It suggests that you shouldn't be walking fast whilst on speed, which i totally agree with. The same way one should not perform cocaine swimming or smack induced darts. Too right Mr T, too right.