Bacardi Global lines up agencies for global review
By Caroline Lovell, campaignlive.co.uk, Wednesday, 06 August 2008 12:45PM
LONDON - Bacardi Global Brands has contacted several network agencies as it looks to review its £100 million global advertising roster.
WPP's Y&R group currently handles the lion's share of Bacardi's global creative, including advertising for its flagship Bacardi Rum brand.
Adam Hillyer, BGB's global marketing services director is heading up the review. He has contacted network agencies to complete a RFI in the past week.
He is drawing up a longlist composed of roster and non-roster shops.
Industry sources suggest that BGB is looking for a network agency with a strong presence in London, New York, and the sub markets of Spain, Russia and Germany.
Rainey Kelly Campbell Roalfe/Y&R was appointed to run the global business for Bacardi Martini out of the London office in December 2005, following a five-way pitch.
The contest spanned several months and involved Wieden & Kennedy, Fallon, David and Goliath, and the then incumbent McCann Erickson.
Other big Bacardi brands likely to be affected by the review are Grey Goose, 42 Below, Bombay Sapphire and Martini.
Meanwhile, it has emerged that Bacardi is holding a separate global pitch for its Dewar's Scotch whisky brand.
This article was first published on campaignlive.co.uk
- Social Media Manager/Director Pitch Consultants £Highly competitive + benefits, Leicestershire
- Video Sales Account Manager Salt £35 - £45 per annum + Com, City of London
- Senior Planner Buyer Dot-Gap £35k, London (Central), London (Greater)
- Assistant Brand Manager Ball & Hoolahan £28,000 per annum, South East England
- Google's European leader says viewing habits are 'changing dramatically'
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne