Called "Watch your own heart attack" and starring the veteran British actor Steven Berkoff, the ad is aimed at raising awareness of the dangers of a heart attack.
It will then be available interactively for the following week.
The spot, which is directed by Brett Foraker and devised by Grey, is backed by a cross-media teaser campaign, including poster, press and online, showing the exact time that the ad will play.
BHF to premiere one-off ad starring Steven Berkoff
by Staff, Campaign, 07 August 2008, 3:30pm
LONDON - The British Heart Foundation is launching a two-minute, one-off ad, which will play at 9.17pm on Sunday 10 August, which will show Steven Berkoff simulating a heart attack.
BHF...new heart attack ad starring Steven Berkoff
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