Agency: Fallon London
campaignlive.co.uk, Friday, 08 August 2008 12:00AM
The agency, which pitched alongside Cubo, its sister agency, beat VCCP and Albion to the account. A campaign will launch before Christmas. The coffee range, which is owned by Sara Lee, kicked off a pitch through the AAR in June. It was looking for a single agency to handle its above- and below-the-line accounts. Before this, the company did not have an agency of record for either discipline.
This article was first published on campaignlive.co.uk