The World: New York - Mad Men inspires a retro fashion trend in the US
campaignlive.co.uk, Friday, 08 August 2008 12:00AM
Mad Men, the US drama series set in a Madison Avenue agency during the 60s, is set to inspire a new craze for retro fashion in the US.
Retailers are said to be stocking their shelves with slim suits, skinny ties, sheath dresses and pearls in readiness for the autumn.
Kevin Harter, the vice-president of fashion direction at Bloomingdale's, said: "As far as TV shows go, Mad Men probably has the most influence on fashion. And we're going to see this influence continue."
The store has featured Mad Men window displays and is staging an event with cast members at the end of September.
John Slattery, one of the stars of the series, features in a six-page fashion spread in GQ's August issue.
This article was first published on campaignlive.co.uk
- Sports! Cross Platform Creative Solutions Manager Ultimate Asset £25000 - £35000 per annum + Excellent Commission Potential & Bens, London
- Agency Account Director- Programmatic Video Platform Ultimate Asset £45000 - £60000 per annum + commission & benefits, London
- Account Manager EMEA - Ad-tech Company Ultimate Asset £35000 - £50000 per annum + bonus & benefits , London
- Senior PR Account MAnager - Digital AF Selection £30000 - £35000 per annum, Manchester
- Senior Account Director Pitch Consultants £48000 - £55000 per annum + benefits, West Midlands
- Black horse returns in new Lloyds Bank campaign
- The man who made Grey matter
- Watch: Every Grand Prix winner from Cannes Lions 2015
- 'You're thirsty. We've got sales targets', says Oasis in summer campaign launch
- Heineken selects Publicis Worldwide to be lead global creative agency
- Programmatic adspend nears £1bn and doubles for mobile