Public View - 'the journey to the East' by Damon Albarn and Jamie Hewlett

By Staff, campaignlive.co.uk, Monday, 11 August 2008 06:00AM

LONDON - Members of the public give their thoughts on the new BBC Olympics trailer by Damon Albarn and Jamie Hewlett.

View BBC 'the journey to the East' by Damon Albarn and Jamie Hewlett

Rainey Kelly Campbell Roalfe/Y&R recruited former members of Gorillaz, Damon Albarn and Jamie Hewlett to create a trailer for the channel.

The resulting cartoon is based on the Chinese folk tale Monkey King.

Watch the video above to see what members of the public made of it.

The 2008 Beijing Olympics kicked off on Friday, with wall-to-wall coverage on the BBC.

View BBC 'the journey to the East' by Damon Albarn and Jamie Hewlett

The 2008 Beijing Olympics kicked off on Friday, with wall-to-wall coverage on the BBC.


Video produced by
Vox Pops International on behalf  of Campaign.



View previous Public View videos:

Snickers 'get some nuts' by AMV BBDO
Comfort 'nudists' by Ogilvy
McDonald's 'planting' by Leo Burnett
Heinz 'deli mum' by Abbott Mead Vickers BBDO
Orange 'i am' by Fallon

 

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Marketing Communications Manager (2 yr Contract) Stopgap £30000 - £35000 per annum + benefits, East Midlands