The end of an era

 

LONDON - To mark the end of the relationship between Lowe and Stella Artois, Campaign presents some of the partnership's best TV ads.

Digital Britain

Digital Britain

What's in the report?

Best of Droga5

Best of Droga5

View some of the agency's best work, following accolades at the D&AD Awards

Top 10 surreal ads

Top 10 surreal ads

Campaign's pick of the most surreal TV ads

Tony Davidson and Kim Papworth

Tony Davidson and Kim Papworth

The best work from the W&K creative team

Creative poses

Creative poses

Top London creatives strike a pose for D&AD New Blood

Top 10 Mother Orange Gold Spots

Top 10 Mother Orange Gold Spots

Campaign's pick of Mother's Orange Gold Spots

Stella Artois...some of the best ads with Lowe
Stella Artois...some of the best ads with Lowe

Lowe resigns Stella Artois account after 26 years

Which is your favourite Stella ad?



Click on the pictures below to view the ads:

 

Jacques

1990






Monet

1993






Red Shoes

1997






Last Orders

1998






Doctor

2002






Pilot

2004






Ice Skating

2007

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All Comments

TIM HARVEY - 18 August 2008

Stella resigns Stella? That's a bit of a shot in the foot isn't it?

 
Richard Hayter

Richard Hayter - 18 August 2008

"Last orders" isn't working. Seeing these again has reminded me just how good commercials can be. "Jacques: and "Doctor" are my favourites.

 
Richard Hayter

Richard Hayter - 19 August 2008

Aaaah, Last Orders is working now. Gorgeous stuff. Any chance that the creatives and director could be credited with these? And maybe even the person who had the original strategic thought? A planner?

 
Hollie Newton

Hollie Newton - 19 August 2008

They're very lovely, but they feel like archive footage or classic films. Things have moved on. A lovely TV commercial doesn't cut it any more - and Lowe have never accepted that.

 

Hugh Croad - 02 September 2008

Outstanding creative and great production values - but most of all, the guys at Lowe and their client understood the value of consistency. When it ain't broke, don't fix it!

 

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