marketingmagazine.co.uk, Tuesday, 02 September 2008 12:00AM
It appointed the agency to a two-year contract following a competitive pitch run by BT's marketing and procurement department. The account is worth an estimated £2m.
The agency will be responsible for a wide range of digital communications, including microsites, banner ads and online product launches.
Crayon has previously worked with BT, providing design and build, site optimisation and creative services across four of its business units: BT Broadband, BT Vision, calls and lines and BT's Value Added Services.
This article was first published on marketingmagazine.co.uk
Agency: Bartle Bogle Hegarty