Environmental protest in JWT ad for HSBC

By Staff, campaignlive.co.uk, Monday, 08 September 2008 10:30AM

LONDON - JWT London has created a new ad for HSBC, portraying the fraught series of events surrounding an environmental protest.

The ad depicts a police eviction at a US green camp which is attempting to stop lumberjacks from destroying a cedar wood.

A married couple fall out when the husband fails to help his wife as she is arrested.

But the pair are reunited later, and ride into the sunset on their motorbike.

The ad's strapline reads: "We recognise how people value things differently. So what we learn from one customer helps us better serve another."

The musical backing is by Joanna Newsom.

Credits

Project                    
Lumberjack
Client                     
HSBC
Production company            
Gorgeous Enterprises
Director                 
Vince Squibb
Producer                
Spencer Dodd
Director of photography        
Alwin Kuchler
Agency                 
JWT London
Creative director             
Axel Chaldecott
Creatives                 
Michael Ashley & Dinesh Kapoor
Agency Producer             
Dean Baker
Editor                     
Paul Watts @ The Quarry
Post production             
The Mill

Telecine                 
Paul Harrison @ The Mill
Flame                     
Jay Bandlish
Sound                 
Munzie @ Grand Central

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs