Environmental protest in JWT ad for HSBC

The ad depicts a police eviction at a US green camp which is attempting to stop lumberjacks from destroying a cedar wood.

A married couple fall out when the husband fails to help his wife as she is arrested.

But the pair are reunited later, and ride into the sunset on their motorbike.

The ad's strapline reads: "We recognise how people value things differently. So what we learn from one customer helps us better serve another."

The musical backing is by Joanna Newsom.

Credits

Project                    
Lumberjack
Client                     
HSBC
Production company            
Gorgeous Enterprises
Director                 
Vince Squibb
Producer                
Spencer Dodd
Director of photography        
Alwin Kuchler
Agency                 
JWT London
Creative director             
Axel Chaldecott
Creatives                 
Michael Ashley & Dinesh Kapoor
Agency Producer             
Dean Baker
Editor                     
Paul Watts @ The Quarry
Post production             
The Mill
Telecine                 
Paul Harrison @ The Mill
Flame                     
Jay Bandlish
Sound                 
Munzie @ Grand Central