Animal resurrected in new Peperami TV ad

By Caroline Lovell, Campaign, Monday, 08 September 2008 11:30AM

LONDON - Lowe London has resurrected the animated character 'Animal' in a new TV campaign for Peperami, aimed at meat-snacking males.

Peperami...new ad by Lowe

The campaign, which launches today, sees Animal flitting between tenderness and maniacal anarchy.

Lowe London has created two executions - ‘Tender’ and ‘Exfoliate’ - which revive the old strapline ‘Peperami. It’s a bit of an animal’.

In ‘Tender’, Animal laments on how people view him as a ‘bit of a meat head’. Then he suddenly tears a chunk of his body out to show how tender he really is.

In ‘Exfoliate’, Animal is shown moisturising his body with apple sauce to keep tender.

Once again, his character switches, and he exfoliates by shredding himself in a waste disposal unit in a kitchen sink.

Recent ads have focussed on its quality and used computer-generated animation.

Credits

Project name
Tender and Exfoliate
Client
Noam Buchalter, marketing manager, Peperami
Brief
Remind blokes that Peperami is the perfect snack for them
Creative agency
Lowe London
Planner
Justin Pahl
Copywriter
Seb Housden/Ben McCarthy
Art director
Seb Housden/Ben McCarthy
Media agency
Mindshare
Media planner
Luke McGann
Production company
Passion Pictures
Director
Darren Walsh
Post-production
Passion Pictures
Audio post-production
Gary @ 750mph
Exposure
TV