Nike unveils campaign to celebrate female athletes
By Staff, Campaign, Tuesday, 09 September 2008 09:45AM
LONDON - Nike is celebrating female athletes with a campaign entitled "Here I am", following the personal journeys of sporting women through a book, exhibition, plus print and film ads.
View all five of the new ads here:
Nike 'here i am' by Wieden & Kennedy Amsterdam
The films, created by Wieden & Kennedy Amsterdam, use a variety of animation styles, from CGI to sketched animations, to showcase the inner strengths of various female athletes.
The stories include that of a triathlete who thrives in apocalyptic weather conditions, a triple jumper who found her strength in what she thought was her greatest weakness and a 400-metre sprinter whose animated body parts engage in a struggle between mind and body.
The films will be launching on a dedicated website on 12 September.
Here I am
Enrico Balleri, brand communication manager; Paolo Tubito, associate marketing director; Adam Collins, brand communications manager; Marcella Fauci, advertising and content manager, Caroline Bleeker, digital brand manager, Nike EMEA
Inspire young women by showing that girls who have sport in their lives also have greater self-confidence
Wieden & Kennedy Amsterdam
Paranoid, Stink Digital
Adam Marko-Nord, Nieto, Edouard Salier, Sophie Gateau
This article was first published on Campaign
- Content Operations Manager (12 month contract) Propel £40000 - £45000 per annum + benefits, City of London
- Community Manager - £25-30K - Automotive - Surrey Digital Gurus £25000 - £30000 per annum + plus benefits, London
- Head of Digital Somethin' else To be negotiated based on experience, East London
- Senior Innovation Consultant Trace c. £45,000 - £55,000 per annum, c. £45,000 - £55,000 per annum
- Qualitative Research Manager Morph Talent £30,000 - £40,000 Depending experience , NW1
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
Forget the ‘Store of the Future’; brands need to think about the store of tomorrow
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.