Nike unveils campaign to celebrate female athletes

by Staff, Campaign, 09 September 2008, 09:45am

LONDON - Nike is celebrating female athletes with a campaign entitled "Here I am", following the personal journeys of sporting women through a book, exhibition, plus print and film ads.

Tony Davidson and Kim Papworth

Top 10 Mother Orange Gold Spots

View all five of the new ads here:
Nike 'here i am' by Wieden & Kennedy Amsterdam

The films, created by Wieden & Kennedy Amsterdam, use a variety of animation styles, from CGI to sketched animations, to showcase the inner strengths of various female athletes.

The stories include that of a triathlete who thrives in apocalyptic weather conditions, a triple jumper who found her strength in what she thought was her greatest weakness and a 400-metre sprinter whose animated body parts engage in a struggle between mind and body.

The films will be launching on a dedicated website on 12 September.

Credits

Project
Here I am
Clients
Enrico Balleri, brand communication manager; Paolo Tubito, associate marketing director; Adam Collins, brand communications manager; Marcella Fauci, advertising and content manager, Caroline Bleeker, digital brand manager, Nike EMEA
Brief
Inspire young women by showing that girls who have sport in their lives also have greater self-confidence
Creative agency
Wieden & Kennedy Amsterdam
Writer
Betsy Decker
Art director
Anders Stake
Planner
Jenny Howard
Production company
Paranoid, Stink Digital
Directors
Adam Marko-Nord, Nieto, Edouard Salier, Sophie Gateau
Exposure
Pan-European