Adidas invests in five London sports venues as part of Olympic sponsorship

By Alex Brownsell, marketingmagazine.co.uk, Thursday, 11 September 2008 12:01PM

LONDON - Sportswear giant Adidas has announced it will spend £1m on five multi-sport outdoor venues in East London as part of its sponsorship of the London 2012 Olympic Games.

Adidas invests in five London sports venues as part of Olympic sponsorship

The 'adiZones' will be constructed in each of the London host boroughs - Tower Hamlets, Greenwich, Hackney, Newham and Waltham Forest. The Tower Hamlets venue opens today, with a guest appearance by Olympic 400m gold-medallist Christine Ohuruogu.

The venture is part of Adidas' pledge to invest £100m in the Games, although the brand says it hopes its investment will be matched by the government-backed National Sports Foundation.

The venues will be free for local people to use. A team of Adidas 'activators' will promote the facilities to people in the local communities, schools and sports clubs. They will also encourage local coaches to visit the sites and then recruit young athletes to their clubs.

This article was first published on marketingmagazine.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs