African Guinness ad imported to Ireland
By Staff, Campaign, Friday, 12 September 2008 10:35AM
LONDON - A new ad for Guinness, made for the African market, is now being shown in Ireland, home of the famous stout.
Tornado...new Guinness ad by Saatchis
The ad, ‘tornado', has been produced by Saatchi & Saatchi, and is part of the brand's ‘greatness' strategy.
The ad illustrates an apocryphal story that Guinness is made by capturing the power of a raging tornado.
A spokeman for Saatchis said: "Tornado is so impactful that, for the first time, a Guinness commercial made originally for Africa is being exported around the world and a similar version will even be played in the brand's home - Ireland."
Saatchis is preparing for a major campaign next year to celebrate the 250th anniversary of the Guinness brand.
This article was first published on Campaign
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