BBH shoots documentary for Oasis album launch
By Matt Williams, campaignlive.co.uk, Friday, 12 September 2008 03:30PM
LONDON - Bartle Bogle Hegarty New York is producing a documentary to capture the launch of Oasis' new album "Dig Out Your Soul".
The project will see the Manchester band use the streets of the US city as the launch pad for their new release.
The day will begin with Oasis teaching songs from their new album to a group of more than 30 New York City street musicians from the Metropolitan Transportation Authority (MTA).
In the afternoon, the street musicians will take to the City streets to perform the songs , including new single ‘The Shock of the Lightning', publicly for the first time.
The musicians will also play at a number of well-known subway station platforms across the city, including Grand Central, Times Square, Penn Station and Astor Place.
Oasis is also encouraging fans to film the street musicians themselves, and post the resulting content on a YouTube channel dedicated to the album launch.
"This is a great example of new thinking applied to an album launch, a sort of backwards album release, where the music starts on the streets instead of ending up there," according to Kevin Roddy, executive creative director at BBH New York.
"There could not be a more relevant place for this new approach than the capital of street culture, New York City, which will provide a one-of-a-kind backdrop for Oasis's new songs to be unveiled."
This article was first published on campaignlive.co.uk
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Brand & Marketing Capability Consultants Tarsh Lazare Marketing Recruitment £Attractive Salary & Benefits Package + Significant Bonus, Surrey
- Consumer & Market Insight Manager - OTC Healthcare Tarsh Lazare Marketing Recruitment £45K-£60K + Car Allowance + Bonus, Berks/West of London
- UK Head of Marketing FMCG Tarsh Lazare Marketing Recruitment c.£100-130K + Benefits Package, London
- Artworker fishtank £23000 - £33000 per annum, Bristol
- Macmillan defends hijacking ice bucket challenge
- Comparethemarket.com first UK brand to run Facebook Premium Video ads
- Guinness Africa launches 'made of black' campaign with Kanye West ad
- Twitter launches learning hub for agencies
- Game Of Thrones actress stars in online Karen Millen campaign
- Uncle Ben's launches YouTube cooking show