Citroen Carbot goes Saturday Night Fever

By Staff, campaignlive.co.uk, Sunday, 14 September 2008 08:00PM

LONDON - The Citroën C4 Carbot boogies his way around New York to the sound of the Bee Gees in a new campaign created by Euro RSCG London.

The Carbot finally transforms back into a car after doing its best John Travolta impression to an electro version of the bearded trio's classic "Staying Alive".

The spot, which ends with the strapline "Alive with Technology", was directed by Jonas Ackerlund and features special effects designed by Embassy VFX in Vancouver.

The campaign broke tonight and will run in all of Citroën's major markets.

Credits

Project
Citroën C4
Client
Ian Hughes, marketing director, Citroën UK
Brief
Launch the restyled C4
Creative agency
Euro RSCG London
Copywriter
Justin Hooper
Art director
Oliver Caporn
Planner (creative agency)
Ian Hilton
Media agency
OMD
Media planner
Jonathan Mogford
Media spend
£860,000 (UK)
Production company
SOIXAN7E QUIN5E
Director
Jonas Akerlund
Editor
Paul Jones & Toby Aldridge
Post-production
Moving Picture Company
Audio post-production
750 MPH
Exposure
National TV in September

This article was first published on campaignlive.co.uk

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