Publicis moves Cadbury business to SSF
By Kunal Dutta, campaignlive.co.uk, Wednesday, 17 September 2008 08:50AM
LONDON - Publicis Groupe is shifting its £100 million Cadbury business out of Publicis and into the Saatchi & Saatchi Fallon (SSF) group.
The move, which marks the first win for the mini-network, will come as a blow to Publicis which has been fighting to retain its relationship since Fallon was first appointed to the roster in 2006.
The appointment follows the success of the 'Gorilla' ad for Cadbury's Dairy Milk, created by Fallon.
The agency was first appointed to its roster in 2006, when it secured the £2m relaunch task for its Bournville dark chocolate brand.
It then went on win the Dairy Milk brand few months later in 2007.
Earlier this year, Cadbury moved its media planning and buying account from Starcom to PHD.
This article was first published on campaignlive.co.uk
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- DIGITAL ACCOUNT MANAGER / £35K + Benefits Ultimate Asset £30000 - £35000 per annum, City of London
- Macmillan defends hijacking ice bucket challenge
- Comparethemarket.com first UK brand to run Facebook Premium Video ads
- Game Of Thrones actress stars in online Karen Millen campaign
- Twitter launches learning hub for agencies
- Guinness Africa launches 'made of black' campaign with Kanye West ad
- Uncle Ben's launches YouTube cooking show