Diageo appoints Quiet Storm to Red Stripe account
LONDON - Quiet Storm has been appointed to handle the advertising account for Red Stripe in Jamaica after a two-way competitive pitch.
The agency has been tasked with creating an integrated campaign that will combine television, print, online and experiential activity and breaks in Jamaica this month.
The new work focuses on a group of entrepreneurial and creative friends who buy a run-down car lot and turn it into an open-air nightclub for them and their friends to enjoy. The ad finishes on the new end line "bRedren".
The TV ad was shot in Miami and was written and art directed by Trevor Robinson and Neal Colyer. Robinson also directed the ad through Quiet Storm Films.
Darren Thomas, managing director of Quiet Storm, said: "Winning a brand like Red Stripe and working with Diageo is a dream come true. A client like Diageo demands brilliant advertising and we believe our new Red Stripe campaign will be both successful and memorable."
Diageo is Quiet Storm's sixth major win this year along with the COI, Haribo, Maoam, Associated Press and the Little, Brown Book Group.
The licence to brew Red Stripe in the UK is held by Wells & Young's, which most recently worked with Team Saatchi, but the agency no longer holds the account.
In its most recent activity in the UK Red Stripe sponsored this year's Camden Crawl music festival in April, and sponsored the Channel 4 music show 'Rockfeedback Presents'.
This article was first published on brandrepublic.com
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Studio / Traffic Manager Blue Skies Marketing Recruitment £30000 - £32000 per annum, Macclesfield
- Senior Data Planner DBG One Limited £Competitive + Benefits, Blackfriars, The City of London
- Marketing Executive Transaction Network Services (UK) Ltd Up to £30,000,
- Group Marketing Manager - Travel/Media - London - £45k Profiles Creative £30000 - £45000 per annum, London
- Macmillan defends hijacking ice bucket challenge
- Comparethemarket.com first UK brand to run Facebook Premium Video ads
- Guinness Africa launches 'made of black' campaign with Kanye West ad
- Twitter launches learning hub for agencies
- Game Of Thrones actress stars in online Karen Millen campaign
- Uncle Ben's launches YouTube cooking show