Diageo appoints Quiet Storm to Red Stripe account
LONDON - Quiet Storm has been appointed to handle the advertising account for Red Stripe in Jamaica after a two-way competitive pitch.
The agency has been tasked with creating an integrated campaign that will combine television, print, online and experiential activity and breaks in Jamaica this month.
The new work focuses on a group of entrepreneurial and creative friends who buy a run-down car lot and turn it into an open-air nightclub for them and their friends to enjoy. The ad finishes on the new end line "bRedren".
The TV ad was shot in Miami and was written and art directed by Trevor Robinson and Neal Colyer. Robinson also directed the ad through Quiet Storm Films.
Darren Thomas, managing director of Quiet Storm, said: "Winning a brand like Red Stripe and working with Diageo is a dream come true. A client like Diageo demands brilliant advertising and we believe our new Red Stripe campaign will be both successful and memorable."
Diageo is Quiet Storm's sixth major win this year along with the COI, Haribo, Maoam, Associated Press and the Little, Brown Book Group.
The licence to brew Red Stripe in the UK is held by Wells & Young's, which most recently worked with Team Saatchi, but the agency no longer holds the account.
In its most recent activity in the UK Red Stripe sponsored this year's Camden Crawl music festival in April, and sponsored the Channel 4 music show 'Rockfeedback Presents'.
This article was first published on brandrepublic.com
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Head of Film Blue Skies Marketing Recruitment £50000 - £70000 per annum, London (Greater)
- Senior Marketing Executive B2B Blue Skies Marketing Recruitment £25000 - £30000 per annum, Greater Manchester
- Head of Digital Strategy Ball & Hoolahan £90,000 per annum, London (Central), London (Greater)
- Business Development Manager Pitch Consultants £35000 - £40000 per annum, West Midlands
- Want a tactical ad? Should have gone to Specsavers
- Maxus confirmed as world's fastest growing media agency
- Greenpeace dresses up cats to help save tigers from extinction
- Why 2014 won't be the year of mobile advertising
- ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup
- Palestinian and Israeli bereaved families unite for 'anti-conflict' film