Endemol launches sports division
By Maisie McCabe, mediaweek.co.uk, Thursday, 25 September 2008 11:05AM
LONDON - Endemol, the production outfit behind Big Brother, is launching a global sports content division and has hired two former executives from sports content outfit IMG to run it.
Endemol will develop and manage sports channels across TV and digital media platforms, including joint ventures and partnerships. The production company already has some experience within the sports content arena, having operated a sports TV channel in the Netherlands, called Eredivisie Live.
Lawrence Duffy, former head of development at IMG Sports and a former BBC executive, and Gregg Oldfield, formerly vice-president of network ventures at IMG Media, have been appointed joint managing directors of Endemol Sport.
Duffy and Oldfield will be responsible for producing and distributing sports content for Endemol, such as live events coverage and factual sport programming.
As vice-president and head of development at IMG, Duffy was responsible for securing production business with broadcasters, sports federations and brands including the Olympic Games, African Cup of Nations and the Tour De France.
Oldfield helped create partnerships, joint ventures and sports channels across a variety of platforms for IMG.
This article was first published on mediaweek.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Freelance Mid-Senior Digital Project Manager's required Source £200 - £350 per day, London
- Comms Account Manager- HUGE travel client £37K Ultimate Asset £35000 - £37000 per annum, City of London
- Digital Marketing Manager Guru Careers £35 - 45k DOE, Based in King's Cross, London (N1)
- European Marketing Communications Manager Ninesharp £35 - £40 per hour, North West England
- OgilvyOne loses BA business
- Majority of 15m Twitter users in the UK follow a newspaper
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office