The Week: Media news - IAB plans for mobile
Campaign, 26 September 2008, 00:00am
The Internet Advertising Bureau has signed up O2, T-Mobile, Vodafone and 3 as members in a bid to become the trade body for the mobile advertising industry. The networks, along with Orange, which was already a member of the IAB, have formed a Mobile Steering Group to advise on the IAB's mobile advertising strategy.
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