Public View - Citroën 'stayin alive' by Euro RSCG

by Staff, Campaign, 06 October 2008, 06:00am

LONDON - The Citroën C4 Carbot boogies his way around New York to the sound of the Bee Gees in a new campaign.

And in the real world....Saatchi & Saatchi, Unilever, Cadbury, Bank of England, Barack Obama, GM and Vauxhall
And in the real world....MySpace, Google, M&S, BBC, ITV, BT, Costa, Whitbread, Aviva, Channel 4, GM and Vauxhall
And in the real world... Kraft, obesity, General Motors, M&S, Boots and more

Tony Davidson and Kim Papworth

Top 10 Mother Orange Gold Spots

Citroën 'staying alive' by Euro RSCG

The Carbot finally transforms back into a car after doing its best John Travolta impression to an electro version of the bearded trio's classic "Staying Alive".

The ad was created by Euro RSCG London.

Watch the video above to find out what members of the public thought of it.

Video produced by Vox Pops International on behalf of Campaign.

View previous Public View videos:

Hovis 'relaunch' by MCBD
Cadbury 'gorilla/trucks mash-up' by Fallon
Kwik-Fit 'amazed' by DDB
KFC 'today starts here' by BBH
Asda 'back to school' by Fallon
Orange 'together we can do more' by Fallon
BBC 'the journey to the East' by Damon Albarn and Jamie Hewlett
Snickers 'get some nuts' by AMV BBDO
Comfort 'nudists' by Ogilvy
McDonald's 'planting' by Leo Burnett
Heinz 'deli mum' by Abbott Mead Vickers BBDO
Orange 'i am' by Fallon

All Comments

Joe Talboys - 06 October 2008

Watching that video, clearly the comments are not positive. But, there's some experimenter bias. Everyone knows they need to look smart here, and people will be watching this, so they've over compensated. I don't think many of those comments were the genuine core thoughts of most of those people.