Running through the 1970's, 80's and 90's the iconic glow was part of the memorable "central heating for kids" campaign.
WCRS has now reinvented it as a tool that gives kids the energy to tackle the challenges they face.
In the 30-second spot a young lad eats his Ready Brek and becomes ensconced in a red glow.
As he leaves the house he draws a glowing net with his finger that helps him scoop up his schoolbooks. Later on he creates a trampoline that helps him avoid defenders while he's playing football.
Credits
Project
The return of the Ready Brek glow
Client
Paul Goold, Weetabix
Brief
Re-launch the Ready brek brand using the ‘glow' to give it a role in the lives of today's mums and their kids.
Creative agency
WCRS
Copywriter
Simon Aldridge
Art director
Vince Chasteauneuf
Media agency
Walker Media
Media planner
Sam Hale
Production company
RSA
Director
Barney Cokeliss
Editor
Simon Wilcox at Loaded Dice
Audio post-production
Wave
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