Zenith lands £2m Jordans media task
By Ian Darby, campaignlive.co.uk, Thursday, 06 November 2008 06:55AM
LONDON - Jordans, the cereal manufacturer, has appointed ZenithOptimedia to handle its £2 million media planning and buying account.
The move sees the Jordans business move out of MPG without a pitch following the acquisition of Jordans by Associated British Foods in June 2008.
It will be consolidated into ZenithOptimedia, which handles the ABF media planning and buying business.
Jordans' creative agency, VCCP, is unaffected by the change. It recently relaunched the Jordans muesli range with a press and poster campaign that highlighted the brand's natural growing of ingredients using the line: "Jordans. We know our food."
ZenithOptimedia won the consolidated ABF account, which covers brands such as Kingsmill and Twinings, in December 2004 in a centralisation process. It has since added Patak's sauces to its client list, following ABF's acquisition of the company.
This year, ABF merged the Jordans company with its Ryvita business.
This article was first published on campaignlive.co.uk
- Freelance Account Manager/ Senior Account Manager Prospect Resourcing Ltd £150 - £200 per day, London (Greater)
- Digital Creative Director - (Copy) £75,000 London EC2 Mark Paine Recruitment to £75,000 plus benefits, EC2A 1AE, London (Greater)
- SEO Manager - Client-side! Leading UK Lifestyle Publisher! Ultimate Asset £45000 per annum, Hammersmith and Fulham
- Sales Manager - Video, Mobile & TV plus some management Ultimate Asset £38000 - £45000 per annum + commission & benefits, London
- Design Director - Global Packaging Design Agency - Farringdon Twist Recruitment £50000 - £60000 per annum + very good benefits , City of London
- WPP, Daily Mail and SnapChat launch content agency Truffle Pig
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- UK agencies win 7 Media Lions
- Twitter to embrace power of TV in UK ad campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Aston Martin appoints WPP to global marketing account