By Staff, Campaign, Friday, 07 November 2008 04:20PM
The ad, by JWT, features close-up shots of lips experiencing the taste and texture of the creamy liqueur.
The campaign, which includes TV, print and outdoor advertising, experiential and relationship marketing, and digital communications, urges consumer to listen to their lips and aims to visually evoke the sensual pleasure of Baileys.
This article was first published on Campaign
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.