Grey launches innovative ad for Toshiba
By Staff, campaignlive.co.uk, Tuesday, 11 November 2008 11:05AM
LONDON - Grey London has released a new ad for Toshiba, building on techniques made famous by The Matrix.
The agency calls the technique ‘timesculpture', and says it is a progression of the "bullet time" technique used in the 1999 film.
But whereas The Matrix used a 3-D rotation of a still image, the new ad uses a similar technique with moving images.
The ad was shot on 200 Toshiba Gigashot cameras, which Grey claims is the largest number of cameras ever used in a film sequence.
The production company The Mill used an immense storage device to deal with the 20 terrabytes of footage used in the ad.
View a film about the making of the ad:
This article was first published on campaignlive.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Digital Manager / Director Aspire £35000.00 - £50000.00 per annum, London
- Chief Client Director Aspire £100000 - £150000 per annum, London
- Digital Planning Director Aspire £45000.00 - £60000 per annum, London
- What the end of Page 3 means for advertising
- Notonthehighstreet sponsors London Underground 'baby on board' badge
- Havas partners with Facebook's Atlas for multi-device ad targeting
- Has JCDecaux chosen the wrong time to abandon its trade body?
- Mother backs new integrated agency The Romans
- The Sun cuts topless models on Page 3