Grey launches innovative ad for Toshiba
By Staff, campaignlive.co.uk, Tuesday, 11 November 2008 11:05AM
LONDON - Grey London has released a new ad for Toshiba, building on techniques made famous by The Matrix.
The agency calls the technique ‘timesculpture', and says it is a progression of the "bullet time" technique used in the 1999 film.
But whereas The Matrix used a 3-D rotation of a still image, the new ad uses a similar technique with moving images.
The ad was shot on 200 Toshiba Gigashot cameras, which Grey claims is the largest number of cameras ever used in a film sequence.
The production company The Mill used an immense storage device to deal with the 20 terrabytes of footage used in the ad.
View a film about the making of the ad:
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Dutch Speaking Marketing Manager Ninesharp £35000 per annum, West London
- Comms Account Manager - BEAUTY FMCG Ultimate Asset £32000 - £38000 per annum, London
- Channel 4 to drop 4oD for digital service All 4
- FT to reveal first design overhaul in seven years
- David Hasselhoff to join Sorrell, Naughton and Shing at IAB Engage 2014
- Sky boosts Sky AdSmart's targeting capabilities for advertisers
- 5 key trends from Dmexco 2014
- Philips launches campaign for app-controlled lightbulbs