Grey launches innovative ad for Toshiba

By Staff, campaignlive.co.uk, Tuesday, 11 November 2008 11:05AM

LONDON - Grey London has released a new ad for Toshiba, building on techniques made famous by The Matrix.

The agency calls the technique ‘timesculpture', and says it is a progression of the "bullet time" technique used in the 1999 film.

But whereas The Matrix used a 3-D rotation of a still image, the new ad uses a similar technique with moving images.

The ad was shot on 200 Toshiba Gigashot cameras, which Grey claims is the largest number of cameras ever used in a film sequence.

The production company The Mill used an immense storage device to deal with the 20 terrabytes of footage used in the ad.

View a film about the making of the ad:


This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Digital Marketing Manager Barclay Meade £55000 - £65000 per annum + Benefits, City of London