Kellogg's ad focuses on Corn Flakes heritage
By Hadassah Nymark, campaignlive.co.uk, Tuesday, 11 November 2008 01:00PM
LONDON - Kellogg's is going back to its roots with a new campaign emphasising the value of its Corn Flakes.
The ad by Manchester agency Cheethambell JWT, intends to remind consumers that the product is still value-for-money - at 10p per serving - during the current tough economic times.
Mike Taylor, Kellogg’s UK head of sales, said: "We know in a time of recession, people turn to brands which offer consistent reassurance, backed by a strong pedigree.
"That’s why our heritage features so strongly in this activity."
The creative features the changing image of a Corn Flakes cereal box, from the first packet designed by Kellogg’s to the current version on supermarket shelves today.
The TV and national print campaign will run from November to January.
Cheetham Bell JWT
Matt Crosby & Richard Sorenson
The Mob Film Company
This article was first published on campaignlive.co.uk
- Business Development Executive Bullfrog Digital LTD Up to £30k + Commission and benifits, Shoreditch
- Sr Designer Red Sofa London £40000 - £55000 per annum, City of London
- Account Manager Tomorrow Recruitment Up to £40k, West London
- Project Manager - Integrated (3-6 months) Stopgap £150 - £180 per day, London
- Digital Project Manager Tomorrow Recruitment Up to £45k, West London
- Anti-slavery charity creates '12 Years a Slave' tactical ad after Oscar win
- Cobra introduces bra-making brewer 'The Boss'
- Majority of 15m Twitter users in the UK follow a newspaper
- Hooch appoints More and MJ Media for Keith Lemon campaign
- Birds Eye kicks off £60m pan-Euro campaign
- Will content kill traditional ad models?