Kellogg's ad focuses on Corn Flakes heritage

By Hadassah Nymark, campaignlive.co.uk, Tuesday, 11 November 2008 01:00PM

LONDON - Kellogg's is going back to its roots with a new campaign emphasising the value of its Corn Flakes.

The ad by Manchester agency Cheethambell JWT, intends to remind consumers that the product is still value-for-money - at 10p per serving -  during the current tough economic times.

Mike Taylor, Kellogg’s UK head of sales, said: "We know in a time of recession, people turn to brands which offer consistent reassurance, backed by a strong pedigree.

"That’s why our heritage features so strongly in this activity."

The creative features the changing image of a Corn Flakes cereal box, from the first packet designed by Kellogg’s to the current version on supermarket shelves today.

The TV and national print campaign will run from November to January.

Credits


Client
Kellogg's
Agency         
Cheetham Bell JWT
Creative
Matt Crosby & Richard Sorenson
Creative director
Andy Cheetham
Producer
Julia Gaffey
Director
Jason Fisher-Jones
DOP
Keith Goddard
Producer
Mark Collins
Production
The Mob Film Company

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information