Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
By Staff, Campaign, Wednesday, 12 November 2008 08:50AM
Dream Wedding...ad stars Ferne Cotton and Holly Willoughby
The ad, by Audacity, shows the pair sitting at the back of a wedding, playing the game.
As they select different items of clothing in the game, the real life wedding couple are transformed.
Other Ubisoft titles in the series, aimed at young women, include Girl Band and Movie Star.
This article was first published on Campaign
Day two dawned….and with it another migration back to the Palais.
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…