Hotline: Government signs companies to its Change4Life programme

campaignlive.co.uk, Friday, 14 November 2008 12:00AM

The Government has signed companies including Tesco, Asda, PepsiCo and Kellogg to its planned £275 million Change4Life programme to tackle obesity.

The supermarkets will cut prices on healthy food, Pepsi is to offer its sports stars to appear in pro-fitness ads and ITV will launch a two-month campaign to encourage its viewers to lose weight.

This article was first published on campaignlive.co.uk

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