Campaign, Friday, 14 November 2008 12:00AM
The supermarkets will cut prices on healthy food, Pepsi is to offer its sports stars to appear in pro-fitness ads and ITV will launch a two-month campaign to encourage its viewers to lose weight.
This article was first published on Campaign
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.