Hotline: Government signs companies to its Change4Life programme
campaignlive.co.uk, Friday, 14 November 2008 12:00AM
The Government has signed companies including Tesco, Asda, PepsiCo and Kellogg to its planned £275 million Change4Life programme to tackle obesity.
The supermarkets will cut prices on healthy food, Pepsi is to offer its sports stars to appear in pro-fitness ads and ITV will launch a two-month campaign to encourage its viewers to lose weight.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Media Business Director PFJ £70000.00 - £90000 per annum, London
- PERFORMANCE PLANNING DIRECTOR - MOBILE BRAND! Ultimate Asset £45000 - £60000 per annum + Benefits, London
- Mid Weight Graphic Designer - Consumer agency JEFFERSON £28-35k plus benefits, SE Surrey
- Category Insight Manager - 12 mths contract Tarsh Lazare Marketing Recruitment c.£50K-£56K + Benefits + Generous Bonus, Herts/North of London
- Evian baby Spider-Man 'rescues' fans with Twitter answers
- Three's pony and cats with thumbs top the cute Easter ad chart
- McCann wins Qatar Financial Centre brief
- CEO Gail Gallie departs Fallon
- Samsung calls global advertising and media review
- Ex-M&S marketing chief Steven Sharp is consulting for WPP