Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
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Hotline: Government signs companies to its Change4Life programme
Campaign, Friday, 14 November 2008 12:00AM
The Government has signed companies including Tesco, Asda, PepsiCo and Kellogg to its planned £275 million Change4Life programme to tackle obesity.
The supermarkets will cut prices on healthy food, Pepsi is to offer its sports stars to appear in pro-fitness ads and ITV will launch a two-month campaign to encourage its viewers to lose weight.
This article was first published on Campaign
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