Waitrose Christmas ad follows journeys home

By Staff, Campaign, Tuesday, 18 November 2008 06:00AM

LONDON - Waitrose has opted for a sentimental theme for a Christmas TV ad that promotes its range of festive food.

Waitrose...Christmas ad by MCBD

The spot, created by Miles Calcraft Briginshaw Duffy, follows various people, from a student to a fisherman, making their journey home for Christmas.

The student is seen on a crowded train, the fisherman moors up to port, and a small child sleeps in the back of a car.

Each are making their way home to enjoy Christmas, and all its trimmings, with their loved ones.

The action is interspersed with shots of Waitrose's Christmas food offering and ends with the line: "At Christmas, there's only one place to be."

Credits

Project
Christmas at Waitrose
Client
Richard Hodgson, marketing director, Waitrose
Brief
Invite food lovers to make the most of their festive season with Waitrose
Creative agency
Miles Calcraft Briginshaw Duffy
Writer
Jeremy Carr
Art director
Ken Hoggins
Planner
Mary Tucker
Media agency
Manning Gottlieb OMD
Media planner
Faye McDowall
Production company
RSA Films
Director
Stuart Rideout
Editor
Lou MacGreggor
Exposure
National TV