Warner Bros hires Cochrane as marketing director
By Anne Cassidy, campaignlive.co.uk, Thursday, 20 November 2008 03:15PM
Warner Bros UK has appointed former Channel 4 director of marketing Polly Cochrane to the newly created role of vice president of group marketing.
Cochrane will join WBUK in April next year and will report to Josh Berger, president and managing director.
She will be responsible for marketing across all of WBUK’s operating divisions - WB Pictures International, Warner Home Video, WB International Television Distribution, WB Digital Distribution, WB Interactive Entertainment and WB Consumer Products. She will manage a team of 44 marketing staff and join the executive board.
Cochrane left Channel 4 last month as part of a restructure of the broadcaster's marketing operation. She had been at C4 for 10 years, and had overseen the development of its multi-platform products, including E4, More4, 4 Music and 4oD.
Josh Berger said: Polly is one of the most respected marketers of her generation with a proven track record of innovation and creativity that’s second to none.
"I’ve no doubt she will inspire our talented UK marketing group to even greater heights, and be a superb addition to WBUK’s senior management team.
Prior to Channel 4, Cochrane was head of advertising and promotions for Channel 5. She started her career at WCRS.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Digital Senior Sales Manager - Leading Ad Tech Business Ultimate Asset £40000 - £50000 per annum + 100% COMMISSION , London
- Brand Partnerships Sales Manager Ultimate Asset £30000 - £35000 per annum + excellent commission & benefits, London
- Agency Sales Manager - SPORT Ultimate Asset £30000 - £35000 per annum + competitive commission, London
- Artworker - Mid-Weight Major Players £26000 - £28000 per annum, North London
- OgilvyOne loses BA business
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity