The ads, directed by BAFTA winning director Tom Edgar, feature animated wrapping paper acting playfully around a range of Currys products.
In one ad, a single sheet of paper frantically hops around trying to decide between two TV's, before tearing itself in half to wrap both.
In another execution, wrapping paper snowballs across the screen wrapping up Tom-Toms.
All ads promote the availability of a free £10 gift card, and conclude with the strapline: ‘the right presents at the right prices'.
Credits
Project
Currys Christmas Wrapping
Client
Currys
Brief
Promote Currys range of brands and products for Christmas
Creative Agency
M&C Saatchi
Account Director
Estelle Adams
Media Agency
Walker Media
Media Planner
Graham Fisher
Writer
Orlando Warner
Art director
Orlando Warner
Production company
th1ng
Director
Tom Edgar
Producer
Ru Warner
Executive producer
Dominic Buttimore
Post-production
th1ng, MPC
Editor
Danny Atkinson
Cameraman
Simon Paul
Compositing
Chris Walker (head)
Exposure
National TV, now and throughout Xmas
M&C Saatchi launches Currys Christmas ads
by Staff, Campaign, 24 November 2008, 10:45am
LONDON - M&C Saatchi has joined up with production company th1ng to create a series of 12 TV executions for Currys.
Tags:
United Kingdom,
Europe,
Household Appliances,
Consumer Goods,
B to B,
Telecoms and IT,
Entertainment,
Advertising
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