By Staff, Campaign, Wednesday, 26 November 2008 06:00AM
In a humorous animated ad, the voice-over reveals the lengths the soft drinks retailer goes to in order to protect the ingredients of its leading brand.
Playing on speculation surrounding the ingredients, it promotes the fact that the drink contains no added preservatives or artificial flavours.
Portland-based Bent Image Lab produced the spot using a technique combining real-life shooting of miniatures and CG.
The Coca-Cola Company
General creative directors
Maximiliano Anselmo - Sebastián Wilhelm - Pablo Minces
Bent Image Lab
David Daniels - Ray Di Carlo
This article was first published on Campaign
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