By Staff, Campaign, Thursday, 27 November 2008 10:50AM
The supermarket chain is taking an ironic look at the old-fashioned Christmas special with its new ad, created by The Red Brick Road.
In a contrast with last year’s Spice Girls spot, O’Connor spends the ad walking around the specially created Christmas set belting out The Christmas Song.
As the ex-Countdown presenter sings, he keeps getting interrupted by Tesco “pings”, which highlight the various Christmas offers available at the supermarket.
The pings keep getting in O’Connor’s way, completely sabotaging his performance.
The ad will be updated each week leading up to Christmas to correspond with the new offers added ?in-store at the time.
Abi Robins, head of advertising, Tesco
Communicate that Tesco is on the side of the customer by demonstrating the breadth of great offers available at Tesco over the Christmas period
The Red Brick Road
John Mayes, Marshall Street
The Jungle Studios
This article was first published on Campaign
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