First zero gravity idents released by National Geographic Channel
By Staff, campaignlive.co.uk, Tuesday, 02 December 2008 10:30AM
LONDON - Brothers and Sisters today released the world's first channel idents filmed in zero gravity, for the National Geographic Channel.
The short films were commissioned to celebrate the channel's upcoming Space Week.
The ad was made by 14 people performing a range of experiments whilst inside a G-Force One airplane.
Each time zero gravity was achieved on the plane, the crew began performing.
One ident shows a collection of pool balls being hit by the cue ball, whilst another shows the crew bursting a balloon filled with water.
Each of the 13 idents also includes the National Geographic's iconic yellow border, which floats weightlessly around the ship.
Zero gravity idents
National Geographic Channel
Create a set of idents in zero gravity to celebrate the channel's Space Week
brothers and sisters
brothers and sisters/Serious Pictures
Tracy Macassey and Ben Croker
National Geographic Channels worldwide (except US).
This article was first published on campaignlive.co.uk
- Senior Category Manager Ball & Hoolahan £50,000 + car or c/a, West Midlands
- Marketing Controller Ball & Hoolahan £85,000 + Car/Car Allowance, South East England
- Recruitment Consultant Blue Skies Marketing Recruitment £25000 - £35000 per annum, Stratfordupon Avon
- Senior Account Manager Gemini Search £32000 - £36000 per annum, London
- Freelance Creative Blue Skies Marketing Recruitment £150 - £350 per annum, London
- Adam & Eve/DDB wins 2014 IPA Effectiveness Awards Grand Prix
- Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity
- Tiffany & Co hires MEC for $100m global media
- Mattessons Fridge Raiders campaign delivers AI robot to YouTube gamer
- HSBC launches Anyone's Game golf campaign
- Facebook and Airbnb sign up to D&AD New Blood