Agency: Bartle Bogle Hegarty
By Staff, campaignlive.co.uk, Tuesday, 02 December 2008 10:30AM
The short films were commissioned to celebrate the channel's upcoming Space Week.
The ad was made by 14 people performing a range of experiments whilst inside a G-Force One airplane.
Each time zero gravity was achieved on the plane, the crew began performing.
One ident shows a collection of pool balls being hit by the cue ball, whilst another shows the crew bursting a balloon filled with water.
Each of the 13 idents also includes the National Geographic's iconic yellow border, which floats weightlessly around the ship.
Zero gravity idents
National Geographic Channel
Create a set of idents in zero gravity to celebrate the channel's Space Week
brothers and sisters
brothers and sisters/Serious Pictures
Tracy Macassey and Ben Croker
National Geographic Channels worldwide (except US).
This article was first published on campaignlive.co.uk