Lenovo switches Formula One sponsorship to McLaren Mercedes
By Ed Kemp, marketingmagazine.co.uk, Monday, 08 December 2008 09:30AM
LONDON - Lenovo is switching its Formula One sponsorship from AT&T Williams to Lewis Hamilton's Vodafone McLaren Mercedes team.
Lenovo will announce the deal tomorrow but according to sources, the company will pay a similar fee to that it currently pays to sponsor Williams. However, it is believed the deal will not involve any on-car branding.
The brand, which is also a global sponsor of the Olympic Games, will push its branding through trackside ads.
The news comes as a timely boost for McLaren. Team boss Ron Dennis has estimated that the team's revenues could drop by as much as £100m as sponsors cut advertising budgets.
This article was first published on marketingmagazine.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Account Executive: Integrated / Digital Agency - Exciting Brand / Large Campaigns c£20k Fill Recruitment Ltd c£20k, Greater London - Surrey
- Senior Marketing Campaign Executive Ninesharp £125 - £135 per day, Stanmore
- B2B National Sales Manager PSD Group Up to £50K + package, Field based (various regions)
- Brand manager - TOP 3 FMCG Jarlett de Grouchy £42000 - £47000 per annum + car + bonus, West London
- OgilvyOne loses BA business
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity