Lenovo switches Formula One sponsorship to McLaren Mercedes
By Ed Kemp, marketingmagazine.co.uk, Monday, 08 December 2008 09:30AM
LONDON - Lenovo is switching its Formula One sponsorship from AT&T Williams to Lewis Hamilton's Vodafone McLaren Mercedes team.
Lenovo will announce the deal tomorrow but according to sources, the company will pay a similar fee to that it currently pays to sponsor Williams. However, it is believed the deal will not involve any on-car branding.
The brand, which is also a global sponsor of the Olympic Games, will push its branding through trackside ads.
The news comes as a timely boost for McLaren. Team boss Ron Dennis has estimated that the team's revenues could drop by as much as £100m as sponsors cut advertising budgets.
This article was first published on marketingmagazine.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Business ' Mobile ' Development Manager - Cloud Services Digital Gurus £50000 - £60000 per annum + + Competitive OTE (Negotiable), London
- Project Manager - Business Analyst - BI Salt £45000 - £65000 per annum + Benefits, London
- Marketing Manager Ninesharp £250 - £300 per day, Manchester
- Digital Marketing Executive Ninesharp £20000 - £25000 per annum + Benefits, Egham
- OgilvyOne loses BA business
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity