Arsenal stars promote cancer charity campaign
By Staff, campaignlive.co.uk, Monday, 15 December 2008 03:10PM
LONDON - Brothers and sisters has created an ad promoting Arsenal FC's support for the Teenage Cancer Trust, featuring Gunners stars and a voiceover by Matt Lucas from Little Britain.
The ad is being shown online to promote the club's ‘be a gooner. be a giver" campaign.
Arsenal players will donate a day's wages to the charity, and will dedicate its Premier League match against Liverpool to the charity.
Steve Shannon, creative director at brothers and sisters, said: "We were happy to give our time to this project and everyone really enjoyed themselves.
"It's a serious message and a great cause, but we also wanted to highlight the importance of giving, which for these Premier League footballers, meant more than money."
The ad features Gunners stars appearing in funny scenarios requested by young people with cancer.
Over the course of this season, Arsenal FC will aim to raise £300,000 to fund an education zone within a new TCT unit at University College Hospital, London.
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Digital Account Manager (Surrey) become £35k, Surrey
- Digital Designer Developer become £25k - 28k, London (Central), London (Greater)
- FT to reveal first design overhaul in seven years
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Notonthehighstreet.com launches brand campaign
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- 18 Feet & Rising wins Skoda digital brief