By Staff, campaignlive.co.uk, Tuesday, 16 December 2008 10:40AM
The ad, "that’s the spirit", is aimed at promoting the store’s offers, and how they allow customers to spend more time with family and friends.
It was produced out of TBWA\Manchester and was directed by Luke Scott through RSA.
That’s The Spirit
The Co-operative Group
To create a Christmas campaign that highlights The Co-operative’s strengths of great offers and convenience and how this allows customers to do what really matters at Christmas – spending time with family and friends.
Kyna Griffiths / Jennie Birchall
Jennie Birchall / Kyna Griffiths
Cyril Matzger, Cut + Run
TV, Online, Outdoor, VOD, Radio, Press, DM, Inserts, POS, Merchandising
This article was first published on campaignlive.co.uk