Co-op releases nativity-based Christmas TV spot

By Staff,, Tuesday, 16 December 2008 10:40AM

LONDON - The Co-op has released the latest of its Christmas TV ads, based on a nativity play.

The ad, "that’s the spirit", is aimed at promoting the store’s offers, and how they allow customers to spend more time with family and friends.

It was produced out of TBWA\Manchester and was directed by Luke Scott through RSA.


That’s The Spirit
The Co-operative Group
To create a Christmas campaign that highlights The Co-operative’s strengths of great offers and convenience and how this allows customers to do what really matters at Christmas – spending time with family and friends.
Creative agency
Kyna Griffiths / Jennie Birchall
Art director
Jennie Birchall / Kyna Griffiths
Andrew Hovells
Media agency
Media planner
Karen Pitcher
Media spend
Production company
Luke Scott
Cyril Matzger, Cut + Run
Golden Square
Audio post-production
TV, Online, Outdoor, VOD, Radio, Press, DM, Inserts, POS, Merchandising

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