In a meticulously crafted piece, the digital agency programmed a stack of the kitchen appliances to play the jingle.
Directed by Jonty Toosey and produced by Bikini and AKQA.Film, the piece took almost a week of planning and a whole day to capture.
AKQA creates microwave Christmas 'choir'
by Hadassah Nymark, Campaign, 16 December 2008, 2:50pm
LONDON - AKQA has put an inventive twist on the well-known festive tune 'Jingle Bells' with the aid of 49 microwaves.
All Comments
Cassette - 16 December 2008
Very clever - Great concept. If i hadn't known what the track was supposed to be i'm not sure i'd have guessed it
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