AKQA creates microwave Christmas 'choir'

By Hadassah Nymark, campaignlive.co.uk, Tuesday, 16 December 2008 02:50PM

LONDON - AKQA has put an inventive twist on the well-known festive tune 'Jingle Bells' with the aid of 49 microwaves.

In a meticulously crafted piece, the digital agency programmed a stack of the kitchen appliances to play the jingle.

Directed by Jonty Toosey and produced by Bikini and AKQA.Film, the piece took almost a week of planning and a whole day to capture.

This article was first published on campaignlive.co.uk

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