M&C Saatchi unveils anti-obesity ad
By Staff, campaignlive.co.uk, Monday, 05 January 2009 01:40PM
LONDON - M&C Saatchi has produced a major new ad campaign aimed at getting families to eat better and keep fit.
The campaign, Change4Life, broke at the weekend, and illustrates the harm that a bad diet and inactivity can do.
The government said that it wants to use the campaign to create a "lifestyle revolution" among UK families.
Public Health Minister Dawn Primarolo said: "The extent of the obesity problem demands an ambitious and innovative approach that has not been tried before. ?"We have adopted ideas from successful movements such as Make Poverty History and Comic Relief."
The ad features stop-frame animation of plasticine characters leading healthy lifestyles.
This article was first published on campaignlive.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- LEAD UI DESIGNER - SOUTH MANCHESTER - £55-60K +BONUS+BENEFITS Salt £55000 - £60000 per annum + Bonus + Benefits, Cheshire
- CRM & Social Media Manager | £50k | Leisure/Travel Salt £45000 - £50000 per annum + bonus & bens, Nottinghamshire
- Senior Planner Direct Recruitment £60,000 - £80,000, London (Central), London (Greater)
- Planning Director Direct Recruitment £80,000 - £100,000, London (Central), London (Greater)
- Virgin Holidays launches digital Caribbean push
- Yahoo appoints Marc Bignell as head of trading for the EMEA region
- Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom
- McCann picked to resurrect Homepride's Fred
- McDonald's marks 40 years with charity ad
- Radio Times: 50 years of Doctor Who covers