By Noel Bussey, Campaign, Tuesday, 06 January 2009 10:40AM
The agency has produced a 30-second TV ad, featuring a Russian Meerkat called Aleksandr.
The idea is based around the idea that Aleksandr, who wears a smoking jacket and lives in a big mansion, runs a website that compares Meerkats, but has been getting a lot of traffic from people looking for car insurance.
The ad is basically him explaining the mistake to confused users.
The agency also produced an online component - a working version of www.comparethemeekat.com, which looks exactly like www.comparethemarket.com.
This article was first published on Campaign
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.