By Noel Bussey, Campaign, Tuesday, 06 January 2009 10:40AM
The agency has produced a 30-second TV ad, featuring a Russian Meerkat called Aleksandr.
The idea is based around the idea that Aleksandr, who wears a smoking jacket and lives in a big mansion, runs a website that compares Meerkats, but has been getting a lot of traffic from people looking for car insurance.
The ad is basically him explaining the mistake to confused users.
The agency also produced an online component - a working version of www.comparethemeekat.com, which looks exactly like www.comparethemarket.com.
This article was first published on Campaign
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.