The mass dance-off was filmed by ten hidden cameras as part of a new "Life's for sharing" TV campaign for T-Mobile, created by Saatchi & Saatchi.
The ad will go on air during Celebrity Big Brother on Channel 4 tomorrow night.
In a homage to the recent "Flash-mobbing" trend that has spread across social networks such as Facebook and MySpace, a lone commuter began dancing along to a music track that blared over the stations tannoy.
As the track progressed, more and more dancers, all of whom had learned the dance routine in advance, joined in, and encouraged members of the public to dance with them.
Watch the video above to see scenes from the shoot, along with interviews with key Saatchi & Saatchi staff who worked on the ad.
Campaign video - behind the scenes at T-Mobile's new shoot
by Kate Nettleton, Campaign, 15 January 2009, 3:55pm
LONDON - Liverpool Street Station was today turned into a flash mob event by T-Mobile, with hundreds of disguised dancers breaking into a spontaneous dance routine.
All Comments
Barack Obama - 15 January 2009
There is a certain similarity there, but I guess the Saatchis one is going to get a lot more exposure.
*** - 16 January 2009
no doubt- also similar to the spontaneous 'Thriller' London underground dance last year. i think it's quite an interesting advertising route and excellent for brand awareness.
Martin Corcoran - 17 January 2009
was the Campaign video filmed on a mobile phone camera? hope the ad itself is better quality
werwr wrwerwewr - 17 January 2009
Nice one!but how sales or awareness increased throught this exercise?
Phil Hickes - 19 January 2009
Even though I work in advertising, it's a shame to see something spontaneous, creative and unique be assimilated by the industry and turned into something lame.
Aroo - 19 January 2009
Great looking ad BUT jubilation in a british train station? Maybe South West Trains should bring out a spin-off commercial with the strapline 'life is for sharing - a carriage'
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