"Ads don't need to be pretty and clever all the time; sometimes a solid idea based on a simple play on words is all you need. And a Russian meerkat. But the best bit comes in pushing that idea to its cheeky conclusion and creating a comparethemeerkat.com site that actually compares meerkats." The ads were created by Matt Lloyd, Rich Connell and Clem Woodward, and directed by Darren Walsh at Passion Pictures.
Diary: Pick of the week - VCCP/comparethemarket.com
Campaign, 16 January 2009, 00:00am
Noel Bussey loves the simplicity of VCCP's comparethemeerkat.com ads for comparethemarket.com:
- Group Marketing Manager, Future Publishing
- Competitive package, South West England
- Marketing Director, Syco Music
- Competitive Salary, Central London
- Brand Marketing Manager, Major Players
- £35000-£40000, Central London
- Marketing Director, PRJS
- £55-60K, Central London
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