Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
TBWA skips through time in new US Pepsi spot
By Staff, Campaign, Tuesday, 20 January 2009 02:10PM
LONDON - TBWA\Chiat\Day has produced a spectacular new Pepsi ad for the US market, showing the drink being enjoyed at different times throughout its history.
Pepsi...new US ad by TBWA\Chiat\Day
The ad moves from the turn of the last century, through the 20s, World War Two and the flower power era, finishing at a modern rock gig.
The ad is backed by a remixed version of The Who's My Generation, which subtly changes to reflect the ages shown in the spot.
The ad, which has 30- and 60-second executions, broke in the US on Saturday.
Credits
Project
Pass
Client
Pepsi
Brief
Promote Pepsi of the choice of the younger generation
Creative agency
TBWA\Chiat\Day
Creative directors
Brett Craig/Joe Shands
Art director
Xanthe Hohalek
Copywriters
Melissa Pipeling/Michelle Lewis
Production company
MJZ
Director
Dante Ariola
This article was first published on Campaign
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