By Staff, Campaign, Tuesday, 20 January 2009 02:10PM
The ad moves from the turn of the last century, through the 20s, World War Two and the flower power era, finishing at a modern rock gig.
The ad is backed by a remixed version of The Who's My Generation, which subtly changes to reflect the ages shown in the spot.
The ad, which has 30- and 60-second executions, broke in the US on Saturday.
Promote Pepsi of the choice of the younger generation
Brett Craig/Joe Shands
Melissa Pipeling/Michelle Lewis
This article was first published on Campaign
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.